Designed and developed for Pho Street Eats, a family-run Vietnamese street food brand based at Old Spitalfields Market in East London. Inspired by the energy of Vietnamese streets, the warmth of family and the food itself, we created a vibrant, characterful website that feels welcoming and easy to explore. A playful digital experience that brings the story, culture and flavour of Pho Street Eats to life.

Pho Street Eats

www.phostreeteats.com

Illustration of a bowl of Vietnamese food with grilled meat, fresh vegetables, and herbs, placed on a blue plastic stool with chopsticks resting on the bowl.

Illustration of a meal setup on two small red plastic stools with a bowl of Vietnamese food featuring sliced cucumbers, herbs, and grilled meat on one stool.

Illustration of hands holding chopsticks and a spoon above a green and white checkered cup filled with pho noodles in broth on a green checkered tablecloth.

Illustration of a pink paper bag on a countertop with a woman eating noodles, holding a bowl and chopsticks with a green headband.

“Working with Amos Aster felt incredibly personal from start to finish. They really took the time to understand Pho Street Eats, our family story and the energy we wanted to capture. From the bespoke videos and illustrations to the smallest details across the website, everything was thoughtfully created to bring the spirit, colour and vibrancy of Vietnamese street life to life digitally. The finished website feels unmistakably Pho Street Eats.”
– founder sindy nguyen

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